Your Pipeline is the foundation of Campaign Pipeline AI — the system that turns a single idea into a complete campaign with up to 14 interconnected content assets.

Think of it as your campaign “blueprint.” Once you create a pipeline, every piece of content — from your blog post to your press release — connects back to the same topic and brand identity.

🧭 What Is a Pipeline Brief?

A Pipeline Brief is a structured container for your content campaign.

Each pipeline:

• Represents a single topic or campaign theme.
• The foundation to generate the 14 assets.
• Keeps all assets connected under one brand and goal.

💡 Pro Tip: Pipelines are your “marketing factories.” One topic = 14 assets ready to be generated.

🪄 How to Create a New Pipeline Brief

1. Navigate to Pipeline Briefs in your left sidebar.
2. Click “+ New Pipeline.”

1. Enter your campaign topic — for example:
   • “The Future of Remote Work”
   • “AI for Small Businesses”
   • “Eco-Friendly Manufacturing Trends 2025”
2. Fill out all of the fields
3. Assign a Brand Framework to align tone, messaging, and audience—this is required to generate content.
4. Click Create Pipeline, and your new pipeline will appear in your workspace.