Now that your pipeline is set up, it’s time to bring your ideas to life.

The Generating Content process is where Campaign Pipeline AI takes your topic, brand framework, and selected asset type — and turns them into a polished, AI-generated final draft.

Every piece of content starts here.

🧠 How Content Generation Works

When you click “Initialize Content” on any asset card inside your pipeline, the system kicks off a powerful behind-the-scenes process:

1. Campaign Pipeline sends your topic + brand framework data to OpenAI.
2. The app keeps working with OpenAI’s gpt-o3-mini model (optimized for cost and creativity).
3. The AI generates a full first draft — tailored to your brand’s tone, structure, and topic.
4. The finished content automatically appears inside the editor when you select the asset.

💬 In plain English: You click a button, your brand framework and topic go to the AI, and your content is created on demand..

⏱️ Typical Generation Times

• Short-form assets (social, emails, FAQs): 30 -60 seconds
• Medium-form assets (blog posts, video scripts): 30–90 seconds
• Long-form assets (white papers, case studies): 1–3 minutes