Your Brand Framework is the foundation of everything Campaign Pipeline AI creates.
It defines your brand’s tone, personality, and audience — ensuring every generated asset feels authentic and consistent.
Think of it as your brand’s DNA file inside the platform: every blog post, email, and it will be used as a creative compass.
A Brand Framework tells the AI who you are, who you serve, and how you sound.
When you create or attach one to a campaign, the system uses it to shape tone, vocabulary, and perspective — so your content always stays “on brand.”
Without a framework, your AI outputs will sound generic and lack personality. You also won't be able to generate content until you assign a brand framework to your content brief.
The frameworks are essential, they reflect your brand’s real voice, positioning, and goals and shape how your assets are generated and rewritten.
Example:
Without Framework: “Our product helps teams be more productive.”
With Framework: “Acme helps small creative teams automate routine tasks, so they can focus on big ideas.”
The difference? Personality, audience awareness, brand clarity, goal-centric, purpose, value.
