The AI Chat Assistant in Campaign Pipeline AI is your built-in marketing strategist—ready to help you brainstorm pipeline briefs and brand frameworks, and add them directly to your workspace.

It's powered by the gpt-4o-mini model, which balances speed, cost-efficiency, and intelligence—making it ideal for creative problem-solving and content ideation. While gpt-4o cannot crawl the web like gpt-5, our testing shows it's best to keep your pipeline briefs generalized.

Avoid infusing insights from other sites or embedding links at the start, as the AI tends to focus too much on details. With a general overview of your topic and perspective in the pipeline brief, content generation focuses on the overall purpose and value of the content—getting you to 80% completion with a broad foundation. Then you can use the Rewrite Agent to refine, pull in links and references, and finalize to 90% completion.

🧠 What the AI Chat Assistant Does

You can chat with the assistant to:

• Generate and add pipeline briefs to your workspace
• Generate and add brand framework briefs to your workspace
• Generate new campaign ideas.
• Brainstorm content themes and angles.
• Get marketing strategy advice.
• Clarify tone, messaging, and brand positioning.

💬 Think of it as: your personal strategist and editor, available 24/7 — one that already can help you create your campaigns, frameworks, and style.

🪄 How to Access the Chat

1. Click AI Agent in your sidebar.
2. The chat window opens inside the same workspace view.
3. Start typing your question or request in natural language (no special prompts needed).
4. Follow the AI Agent's instructions to confirm adding pipeline briefs and brand frameworks to your workspace